Our Visible Changes team is excited to announce our second National 2013 STAMP Award. This year we won for our social media campaign “Share the Love.” Back in February you recommended your favorite stylists and we shared the love with $100 gift cards!
As seen in Salon Today:
The leadership team at Visible Changes thought it was time to turn the tables on their amazing team of stylists and feature them in a social outreach campaign. Working with Kelly Ehlers of Evoke Brand Strategies, Visible Changes used a recommendation-based sharing technique to increase exposure to its salons and leverage its clients’ personal social networks.
With a call to action, the “Share the Love” campaign first invited clients to ‘like’ the salon’s Facebook page, then recommend their stylists on the page to be entered to win a $100 gift card. “We launched the campaign with a blog post on our newly designed website, created counter cards, trained our stylists and front desk staff on the campaign’s steps, and promoted it heavily through Facebook, Twitter and Pinterest,” says McCormack. “Using this strategy, we had almost 200 recommendations in the first few days, and in total gathered 1,820 new recommendations for our teams, and gained 969 ‘likes.’ But the greatest result is that recommendations on social networks are shared with our clients’ networks, as well, exposing their friends to our brand.”
About Visible Changes
Visible Changes Salons have been serving the Houston, Austin, San Antonio and Plano (Dallas area) areas since 1977. Founded by John and Maryanne McCormack, Visible Changes Salons are Texas’ premiere quality hair cutting, coloring and styling solution. The company has grown to include 17 salons across the state of Texas.
Over the years, Visible Changes salons have become known for outstanding customer service, creative and innovative hairstyles and most importantly our well educated, talented hair stylist and Artistic teams. Visible Changes hairstyles have been featured in beauty industry publications, and most recently the company was named as “The Best Place to Work” from The Houston Business Journal.
For more information go to www.VisibleChanges.com or follow us on social media at www.Facebook.com/VisibleChangesInc, www.twitter.com/VisibleChanges, www.Instagram.com/VisibleChangesSalons and www.pinterest.com/VCSalons.